Design story: The Decanter. By Landor Associates

 

Well conceived design communicates more than just to the intelligence, it reaches the hearts of people.
It excites those emotional responses that induces consumers to buy again and again. And to this end we, the designers, are dedicated.
The designer always serves the needs of the consumer (…)

Walter Landor

The Design Process in the 1960. Narrated by one of the grandfathers of American’s design. It is great to see the planning, skills and craft involved at that time. And maybe to ask our self: What is good design? What is the essence of it? What should be cross and left behind ? What should be taken forwards?